Ola and Karnataka State Tourism Development Corporation kick off a unique campaign to promote responsible tourism
It’s campaign #GhoomoResponsibly encourages travelers to be responsible tourists, take the road less travelled, and explore hidden gems with convenient inter-city cabs across India
- Collaborates with famous actress and vlogger, Shenaz Treasury for a 14-day road trip across some unique locations in Karnataka and 6 other states in India, flagged off from Bengaluru
Bengaluru, 16 September, 2017: In line with the United Nation’s theme for this year’s World Tourism Day, Ola, India’s most popular mobile app for transportation, kicks off a unique tourism campaign with Karnataka State Tourism Development Corporation (KSTDC) and Shri Priyank M. Kharge, Hon’ble Minister of state for Information Technology and Tourism, Government of Karnataka to promote and raise awareness about responsible tourism. As a part of the campaign and to promote offbeat travel, Shenaz Treasury, popular actress and travel vlogger embarked on an exciting road trip that spans across 7 states, 14 days, and 21 lesser-known locations across the country with Ola Outstation, Ola’s smart mobility solution for inter-city travel.
With the aim of raising awareness about being a responsible tourist, respecting local culture and promoting environmentally-conscious tourism in Karnataka, Shenaz will explore some breathtaking architecture, ancient ruins and temples in locations such as Hampi, Aihole, Badami and Pattadakal, before heading to Andhra Pradesh.
Priyank M. Kharge, Minister of State for Information Technology, Biotechnology and Tourism, Government of Karnataka said, “Karnataka, as rightly said – ‘One State, Many Worlds’ has the potential of the most desirable tourist destinations. Be it nature, wildlife, beaches, hills, adventure, heritage, or religion, you name it and you will find the best in each category in Karnataka. Karnataka Tourism Development Corporation has started new packaged and curated tours for tourists, picking them up from their doorsteps and taking them to various destinations in the best of the cars/SUVs, in collaboration with Ola, a homegrown company of taxi aggregation. We are happy to note that Ola has been working actively to promote and support tourism in the state.”
Pranay Jivrajka, Founding Partner, Ola said, “India’s tourism industry is thriving with the tourist traffic steadily increasing year-on-year, and tourism has a deep economical as well as a social and cultural impact. Thus, it is as important to promote responsible tourism as it is, to promote the growth of the sector. With this Ola Outstation campaign, our intention is just that, encourage travellers to travel in a manner that is respectful of local culture and sentiment, environment-friendly, and aids in promoting local economy. We are extremely delighted to flag off this campaign with Shri Priyank Kharge, to promote a sustainable tourism ecosystem for the culturally-rich state of Karnataka through Ola Outstation.”
Shenaz Treasury, actress and travel vlogger said, “When it comes to travel, India holds a special place in my heart. Being a passionate traveller, I strongly feel that the preservation of our natural and cultural heritage across the country is facing a grave threat. There is now a need more than ever for us to travel consciously, respectfully, and responsibly. From avoiding littering to encouraging local economy, there is a lot each one of us can do to ensure the country’s cultural legacy remains intact. I am thrilled be the flag-bearer of this message, and embark on what I am certain, will be an exciting journey of exploring Karnataka’s archaeology, ancient ruins and temples by road with Ola Outstation. And, Ola Play in my cab is going to be an excellent travel companion!” Shenaz further adds, “I encourage people to take road trips, soak in some breathtaking experiences, and enjoy the scenic landscapes that our country has to offer.”
Last year, Karnataka was the 5th most popular destination in the country for domestic tourists. With Ola Outstation’s convenient, safe, and affordable inter-city offering, travellers can explore less-frequented but equally mesmerizing locations such as Hampi, Aihole, Badami, and Pattadakal which are easily accessible by road. Ola Outstation covers 700+ routes in the country, comes with the best fleet of cars and, trained, verified and top rated driver partners.
With one-way trips enabled from 80 cities already, the category is set to grow substantially over the next few months.
About Ola:
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfillment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 110 cities can book from over 700,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. Please visit www.olacabs.com/media for more information.
For additional details, please contact:
Surabhi Patodia | media@olacabs.com | +91 9741277703