Ola commemorates Armed Forces Week; launches awareness drive in support of the Armed Forces Flag Day Fund
- Awareness campaign launched to encourage customers to contribute to the Armed Forces Flag Day Fund
- Ola Sainiks to promote Armed Force Flag Day amongst fellow driver partners
- Ola employees pledge their contribution to the fund
New Delhi, December 1, 2017: In support of the country’s Armed Forces and their families, Ola, India’s most popular app for transportation, launched an awareness campaign to raise funds on the occasion of Armed Forces Flag Day, observed on December 7 every year. This week-long fundraising campaign, was kickstarted by the Defence Ministry of India from December 1 and runs until December 7, 2017. The contributions from the fund will be used by the Ministry to ensure rehabilitation and welfare of the dependents of our brave martyrs and disabled personnel.
Ola is spreading awareness amongst millions of its customers across the country, urging them to visit www.ksb.gov.in which has been set up by the Ministry of Defence for contributions to the Armed Forces Flag Day Fund. Ola will also distribute Armed Forces Flags to the general public visiting Ola Kiosks across major cities, urging customers to contribute to the Fund during the week long campaign.
As part of the fundraising drive, Ola employees, have pledged their contributions to the Armed Forces Flag Day Fund. Furthermore, Ola’s Driver-Partners are also extending their contributions through donation boxes set up at the attachment centers across the country, along with their personal messages of gratitude to the families.
Commenting on the initiative, Pranay Jivrajka, Founding Partner at Ola said, “Many brave and gallant heroes from the Armed Forces have laid down their lives in the service of the country. It’s the collective duty of every citizen of our country to ensure rehabilitation and welfare of the dependents of our brave martyrs and disabled personnel. The Flag Day gives us an opportunity to contribute generously to the Armed Forces Flag Day Fund. I urge everyone to come forward to do their part.”
The week long activities will also see Ola Saniks, i.e. driver partners who have in the past worked with the Armed Forces, acting as brand ambassadors and engaging with fellow driver partners as well as Ola passengers. They will also hand over flags to customers and inform them on the various ways to contribute to the Armed Forces Flag Day Fund.
‘Ola Sainik’ programme was launched in partnership with Directorate General Resettlement (DGR) under the Ministry of Defence. This partnership offers opportunities for ex-servicemen to become micro entrepreneurs with Ola. To support them in their goals of financial independence, Ola has invested in their re-skilling enabling them to grasp the technology and making it possible for them to grow as skilled micro-entrepreneurs on the Ola platform.
About Ola:
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfillment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 110 cities can book from over 800,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. Please visitwww.olacabs.com/media for more information.
For additional details, please contact:
Amit Nanchahal | media@olacabs.com | +91 8130463737
Varnika Gupta | media@olacabs.com | +91 9999004643