Ola enables in-app ‘tipping’ globally, to help customers appreciate their drivers
- The new feature allows for customers to directly reward drivers who are delivering a safe, high-quality ride experience
- Drivers will retain the entirety of the tip
National, 30th June 2020: Ola, India’s leading mobility platform and one of the world’s largest ride-hailing companies have rolled out a global feature for customers to express their gratitude and independently reward drivers for going the extra mile to deliver a safe and high-quality ride experience. Through Ola’s new in-app ‘tipping’ functionality, customers can now include a tip as a token of appreciation for their drivers’ commitment to providing a great ride experience and encourage their efforts towards delivering the same. The feature has been rolled out to all Ola users across India, Australia, New Zealand and the United Kingdom.
As restrictions eased across the country, driver-partners serving on the Ola platform have been going above and beyond to deliver safe, hygienic and high-quality rides. Apart from following a comprehensive safety protocol and sanitising cars after every trip, drivers have taken extra steps personally to keep themselves and their families safe. In this scenario, the in-app tipping feature serves as an opportunity for customers to reward drivers for going the extra mile, and contribute to increasing their earning potential. Customers can choose to voluntarily tip their drivers and the amount will be credited to the drivers’ account in its entirety as part of the regular earnings cycle.
Driving awareness around this, Ola has also launched a social media campaign, #SayThanksWithATip, which seeks to recognise and reward those drivers who have gone above and beyond the call of duty to deliver a great ride experience while drawing a spotlight on their efforts.
Anand Subramanian, Spokesperson at Ola, said, “Since the beginning of the pandemic, our driver-partners worked tirelessly to enable essential travel for all those in need, despite facing their own challenges. As services resume, they continue to personally invest in ensuring the safety of their customers and deliver a comfortable ride experience. Linking rewards to higher-quality services, we invite our customers to join us in sharing our appreciation and supporting them during these trying times. Not only will the new functionality provide an opportunity for drivers to increase their earnings but will also showcase how a small gesture of solidarity and support from customers will drive our driver-partner community to go a long way.”
Starting today, the cashless tipping feature will appear in the final step of the payment phase and will allow customers to select a fixed or customised amount that will translate to higher earning potential for these drivers. Available across all categories, the new functionality will benefit Ola’s 2.5 million+ global driver community.
In April this year, Ola Emergency was launched to enable essential medical trips to and from homes to hospitals and vice versa across 25 cities in India. The special service saw hundreds of drivers across the country braving the odds to offer essential mobility services to citizens while following the highest standards of safety and hygiene.
About Ola:
Ola is India’s largest mobility platform and one of the world’s largest ride-hailing companies, serving 250+ cities across India, Australia, New Zealand, and the UK including key global markets like London and Sydney. The Ola app offers mobility solutions by connecting customers to drivers and a wide range of vehicles across bikes, auto-rickshaws, metered taxis, and cabs, enabling convenience and transparency for hundreds of millions of consumers and over 2.5 million driver-partners.
Ola’s core mobility offering in India is supplemented by its electric-vehicle arm, Ola Electric and Ola Fleet Technologies, India’s largest fleet management business. With its acquisition of Ridlr, India’s leading public transportation app and investment in Vogo, a dockless scooter sharing solution, Ola is looking to build mobility for the next billion Indians. Ola also extends its consumer offerings like micro-insurance and credit led payments through Ola Financial Services and a range of owned food brands with India’s largest network of cloud kitchens through Ola Foods.
Ola was founded in 2011 by Bhavish Aggarwal and Ankit Bhati with a mission to build mobility for a billion people.
For more details, visit www.olacabs.com/media.