Ola in association with Indore Traffic Police organise 35 Km ‘Road Safety’ march
Indore, January 17th, 2017: As part of the ongoing Road Safety Week, Ola, India’s most popular mobile app for transportation, in association with Traffic Department Indore organized a ‘Road Safety’ cab March on Sunday, 15th January. Several Ola cabs branded with safety posters and traffic awareness slogans, started the march from Police Headquarters in Shastri Bridge and covered some of the major parts of the city including Rajwada, Jawahar marg, Mahow naka, Rajendra nagar, Bhawarkuan, Tower Chouraha, Geeta bhawan, Palasia, Vijay nagar square, Bapat square, Malwa mill square, R&T Marg, among others.
This initiative was inaugurated by Shri Ramesh Mendola, Honorable Member of Legislative Assembly (MLA) from the city of Indore. Some of the other dignitaries who attended the event were Mr.Pankaj Shrivastav ASP-Traffic & Mr.Pradeep Singh Chouhan DSP-Traffic
Virendra Kumar, Driver Partner – Ola, also part of Ola’s Cab March, said “Apart from driving, it is my social responsibility to be a part of initiatives such as this, where one can practice and promote safe road practices. This Road Safety Week, I pledge to diligently follow traffic rules and apply safe road practices to promote a more secure transport system for drivers, passengers and pedestrians alike. I am delighted to work with Ola and the Traffic Department towards such a noble initiative.”
Ola has been spearheading several campaigns for safe rides and roads across the country. It has installed kiosks for checking alcohol consumption limit in popular pubs and offers specially discounted Ola cab rides in Bangalore and Delhi-NCR as a move towards discouraging drunken driving. In the past, Ola in partnership with Apollo rolled out a campaign aimed at raising awareness about giving way to ambulances on the road called #GiveWayGiveLife. This Road Safety Week, Ola has conducted several seminars across the country for driver partners as well as other commuters. A seminar was conducted in Guwahati and Bengaluru last week to educate drivers on safe road practices.
Road Safety Week is celebrated every year in India, in the month of January. This year, we are celebrating 28th Road safety week (Jan 11th – 17th) with the objective of spreading awareness about the importance of safer roads, and mobilising people to be a part of this initiative too.
About Ola:
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 5,00,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. Please visit www.olacabs.com and https://www.olacabs.com/media for more information.
For media queries:
Vatsala Hali | media@olacabs.com |+91 88 61 629562