Ola launches ‘Har Din Lakhpati’ for Ola Auto Rickshaw Driver Partners

~Ola Auto rickshaw driver partners stand a chance to win over 2 crores in cash this festive season~

‘Har Din Lakhpati’ allows Ola Auto rickshaw driver partners across Bangalore, Chennai, Delhi, Mumbai, Pune, and Hyderabad to receive a virtual coupon for every five rides
Lucky Auto driver partner to win cash of Rs. 1,00,000 every day across six states starting September 17th, 2017

Bangalore, September 27, 2017: Ola, India’s most popular mobile app for transportation, announced the launch of ‘Har Din Lakhpati’- a virtual lucky draw for its auto rickshaw driver partners across six cities such as Bangalore, Chennai, Mumbai, Pune, Delhi, and Hyderabad. Every Ola Auto driver partner will receive a coupon for every five rides completed which will then be eligible for the lucky draw at the end of the day. The winners of the lucky draw in these cities stand a chance to win a sum of Rs. 1,00,000 every day. In Chennai city, the driver partner who completes the most number of bookings in the evenings will win. In addition to the lakhpati winner, three other driver partners from each city stand a chance to win Rs. 10000 every day.

Ola aims to encourage and engage auto rickshaw driver partners through this initiative to help partners maximise their earning potential, doing as many rides everyday on the Ola platform. Over the years, Ola has launched numerous initiatives for its auto rickshaw driver partners and has encouraged tens of thousands of them to become micro-entrepreneurs with Ola Auto. Driver partners have witnessed a reduction of at least 35% in their idle time and 22% reduction in fuel costs through Ola Auto which was otherwise spent on looking for potential customers. Auto driver partners book nearly 90% of their rides through Ola app, leading to a 42% increase in their monthly revenue.

Speaking about the campaign, Siddharth Agrawal, Sr. Director and Category Head- Auto said, “Ola has constantly innovated to meet the unique mobility needs of millions of Indians by integrating traditional modes of transport like Auto Rickshaws onto our technology-enabled platform. This has also made a massive difference to the lives of hundreds of thousands of auto driver partners who move the real India. Ola Auto has become synonymous with short rides use cases in the 73 cities it operates in. We believe that we are still scratching the surface and there is a lot more opportunity to help partners grow their business on the Ola platform. With initiatives like these, we are looking to provide an opportunity for our driver partners to realise their true potential as entrepreneurs and grow with Ola.”

Kathirvel J, winner of Har Din Lakhpati, Chennai, said, “Since the time I have joined Ola, I have seen a steady growth in income and this has helped improve the standard of living for me and my family. Like Ola’s many other large initiatives, this one has been the talk of the town amongst driver partners.” He further added, “I was lucky to be the lakhpati last week. I am extremely thrilled and hope that my hardworking colleagues also become lakhpatis through this initiative.”

Ola has rolled out multiple programs for the driver partner community that enables them to earn better and encourages micro-entrepreneurship. Ola also creates engagement programs from time to time, like Ola Partners League (OPL), partnership with cricket academies to offer scholarships to driver partners’ children, and helping drivers file their income tax returns. With initiatives like these and skilling programs, Ola is enabling hundreds of thousands of driver partners to enhance their wellbeing and that of their family’s. Ola driver partner melas across India have seen significant participation from prospective auto rickshaw driver partners, giving an opportunity for thousands of aspiring Auto driver partners to take the first step towards entrepreneurship.

About Ola Auto:

Launched in 2014, Ola has over 1,20,000 Auto rickshaws registered on its platform across 73 cities, and plans to launch in more cities in the coming months. The Ola app for Auto driver partners is available in English and Indic languages including Bengali, Gujarati, Hindi, Kannada, Marathi, Tamil, and Telugu. Every Auto driver partner on the Ola app goes through a KYC verification and training across behavioral, etiquette, and technology to make the ride experience seamless for customers.

About Ola:

Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Ola cabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfillment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 110 cities can book from over 7,00,000 vehicles across cabs, Auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. Please visit https://www.olacabs.com/media for more information.

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Tinu Cherian | media@olacabs.com | +91 9108046555