Ola launches – Ola Partners League (OPL), India’s biggest Driver Partner engagement initiative

Driver partners stand a chance to win new cars, consumer goods and 25,000 prizes this cricket season

Ola launches Ola Partners League (OPL) – a unique virtual cricket game
Celebrated cricketer Irfan Pathan and Bollywood celebrity Mandira Bedi roped in as brand ambassadors
Driver partners across Bangalore, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, and Pune to participate in virtual cricket league during the month long initiative
Driver partners to earn runs by simply answering questions on their Ola app based on their everyday bookings

New Delhi, April 24 2017: Ola, India’s leading mobile app for transportation, today announced the launch of ‘Ola Partners League’ – a unique virtual cricket game for its driver partners. The four week-long contest will see Ola driver partners score runs by completing simple tasks and redeeming them against exciting prizes such as Cars, TVs, Laptops and scholarships in leading cricket academies for children of driver partners. Kick starting today, OPL is open to all Ola driver partners across Bangalore, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, and Pune, and will be LIVE till 20th May, 2017. Popular Indian all-rounder cricketer, Irfan Pathan and famous TV personality Mandira Bedi have been roped in to be the ambassadors to cheer and promote the OPL among driver partners.

Commenting on the launch of Ola Partners League, Vishal Kaul, COO at Ola said, “Ola’s mission to build mobility for a billion Indians is driven by its driver partners. It is because of the hard work and commitment of our driver partners that we are the leading mobility platform in the country today. Through OPL, we are presenting our partners an opportunity to play their favorite game virtually and win exciting rewards. As a homegrown company, we have been building solutions and initiatives for our driver partners and their families to enable their professional and personal growth, OPL is another step in that direction.”

Irfan Pathan, Indian Cricketer and Brand Ambassador of OPL, said, “Ola, as a true homegrown brand has always provided unmatched services and encouraged people to become entrepreneurs and build their lives. I understand this in its entirety given how I and my brother worked really hard each day to play at the international level. Ola Partners League is a great initiative to support driver partners by playing a simple yet engaging game directly from their smartphones. As the ambassador for Ola Partners League, I am looking forward to encouraging driver partners to come forward to participate and win big this cricket season.”

Mandira Bedi, TV personality and Brand Ambassador of OPL, said, “Initiatives like the OPL reflect on Ola’s commitment in creating relevant opportunities for the driver partners. Moreover, the initiative to identify cricketing talent within the driver partner kids is quite encouraging as the best sports talent in the country generally comes from the grassroots. I am excited to be part of this initiative and confident that this campaign will yield fruitful results.”

OPL aims to encourage driver partners to aggregate runs every day that can be redeemed every week for 4 continuous weeks but only once against some fabulous prizes. Further, all runs scored by driver partners in each city gets accumulated under a ‘City Score’ and top driver partners from the winning city stand to win mega prizes along with the opportunity of meeting Irfan Pathan and Mandira Bedi. Driver partners to earn runs by simply answering questions on their Ola app based on their everyday bookings.

About Ola

Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfillment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 100+ cities can book from over 600,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. Please visit www.olacabs.com/media for more information.

For more information, please contact

Amit Nanchahal | 8130463737 | media@olacabs.com