Ola Makes for India; Launches Ola Lite to serve emerging towns and cities

Ola, India’s most popular mobile app for transportation adds yet another feather in the cap of its suite of hyperlocal solutions with Ola Lite, a lightweight app that consumes less than 1MB space and loads within 3 seconds without compromising on the booking experience. The app provides a seamless experience even with the lowest Internet connectivity, making it an ideal solution to cater to the needs of millions of Indians residing in tier 2 and tier 3 towns. As the first in the industry to launch the Lite app, Ola fuels its focus on solving for accessibility challenges present in the emerging towns and cities of the country.

Built leveraging the recently-launched Progressive Web App (PWA) technology, Lite is extremely quick and nimble in functioning with lightening fast reflexes. Taking an obsessive approach to optimize every little element in the app, Lite makes the booking experience seamless by employing features such as mobile number based signup instead of email, the app brings all fares upfront allowing the user to choose what works best for them, a crisp and clear ride information screen, and offering navigation on demand to save on data loads.

Want to know more about how we built Lite? Hear it from the team that has built it here!

Ola Lite is available for all Android customers and can be downloaded from the Play Store here.