On-ground drives initiated in Kolkata & Hyderabad; to be carried out nationwide
Hundreds and thousands of citizens benefitted from Ola’s mobile ATMs in Kolkata & Hyderabad
Ola has partnered with leading banks like State Bank of India, Punjab National Bank and Andhra Bank
Hundreds of Ola cabs with mobile ATM machines stationed at high footfall areas of the cities to help citizens
26th November, 2016: Ola, India’s most popular mobile app for transportation, has joined hands with leading banks of the country to help citizens fight cash crunch post demonetisation of old currency notes. In Kolkata, Ola has partnered with Punjab National Bank (PNB) to put up mobile ATMs in its cabs to support citizens by reducing the effort of going to a bank. The week-long activity, that serviced thousands of citizens on day one, will continue till end of the month; and will visit areas like Chandni Chowk Metro Station, Esplanade Metro, Barabazaar, Salt Lake, Exide and Rashbehari. Ola has also rolled out a similar activity for the people in Hyderabad, in partnership with State Bank of India and Andhra Bank. Cars carrying mobile ATMs machine are servicing citizens in popular areas like KBR Park, JNTU, Inorbit Mall over the weekend.
Pranay Jivrajka, COO at Ola said, “As a service provider, Ola is proud to flag off this nationwide activity which will help citizens in withdrawing new currency notes and support the government’s drive to eradicate black money and fake currency. Through our large fleet of cars and a robust driver ecosystem that caters to more than 5.5 lakh driver-partners, we are able to bring mobile ATMs machines closure to citizens, saving their effort of going all the way to a bank or ATM machine; and we are thrilled to see that it is proving extremely useful to hundreds and thousands of citizens.” He further added, “As an Indian company whose vision is to create mobility for a billion Indians, we feel that it is of great importance that we use our technology and platform to serve the cities in a holistic manner; going over and beyond providing smart mobility solutions. Activities like these will also help in realising our shared vision of a Digital India.”
The ongoing nationwide initiative, that has been rolled out in Kolkata and Hyderabad, will soon be flagged off in other key cities of the country. Ola is dedicating hundreds of cars in each city; and is also providing on-ground bank executives and volunteers to enable people withdraw cash seamlessly.
Shobit Jain, Software Engineer in a US based MNC said, “This is a great move by Ola. There are such long queues at banks and ATMs; and it is practically impossible to leave office and stand in queues to withdraw money. I have been trying to get some money out for over a week now but finally was able to withdraw money today because of Ola’s mobile ATM cab. I hope Ola continues this activity for a few more weeks and takes it to other cities too.”
Aligned with government’s Digital India mission, Ola has been tirelessly working towards helping 5.5 lakh driver partners get access to digital financial benefits like – Helping them with bank account, usage of payment cards etc.
Ola is among the leaders in India using digital technology to enable convenience for consumers. With the recent launch of the postpaid service called ‘Ola Credit’ – a global first in the Industry – riders are allowed to take rides on credit and pay for them later. Ola Credit was introduced at a time when cash conservation was key to citizens. Ola Money is already amongst the top three digital wallets in India, facilitating one-touch payments and checkouts across a range of use cases like Travel, Food, Entertainment, E-commerce, Bill payments and easy fund transfers to friends and family – all in a secure and hassle-free environment. Ola recently launched a multi-channel campaign titled ‘Nahi rukega India. Cashless chalega India.’ the company aims to motivate people not to stop riding; cash or no cash. The campaign is being run across media with a national as well as a hyper-local approach. With operations in over 100 cities, the communication is via mass reach vehicles like TV, Print and Social, including vernacular languages and media.
About Ola:
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfillment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 4,50,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. Please visit www.olacabs.com and https://www.olacabs.com/media for more information.
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Surabhi Patodia | 9741277703 | media@olacabs.com
