Original web series and videos from Arré now on Ola Play
Digital Content from Arré will be available to stream through Ola’s connected car platform – Ola Play
February 15, 2017: Arré, India’s leading multi-genre, multi-format digital media destination has partnered with Ola Play, the world’s first connected car platform for ridesharing, to offer a wide range of digital content for customers on the go.
The association will provide Ola’s Prime Play customers a range of popular and trending web-series, social experiments, reality shows, documentaries, as well as non-fiction products, from Arré’s stable. These include Arré’s hit series Official Chukyagiri, and other short format contextual videos.
Speaking on the partnership, Ajay Chacko, Co-Founder and CEO, Arré, said, “We’re delighted to partner with Ola to bring premium original content to Ola’s young and upwardly mobile customers. Ola Play is a unique new medium to build for, and experience engaging, entertaining and personalised content. We know how Indians love digital content and with Play we we’re bringing exciting shows inside their cabs, to add more fun to their everyday ride.”
Ankit Jain, Senior Director and Head of Ola Play, Ola, said, “Ola Play is a radically new approach and cutting-edge innovation to the ridesharing world, which revolutionizes the way customers interact with their vehicles and defines the future of shared mobility. Our partners form an integral part of this vision to make Play a truly connected and immersive experience for the customers. In this regard, we are excited to partner with Arré and bring some of their most popular videos and other digital content to our Prime Play users.”
Ola Play, launched in November 2016, has transformed the in-cab experience for tens of thousands of Indian consumers by bringing advance car controls, choice of personalized content and a fully connected interactive experience, to the backseat of the cab. Beyond offering a highly personal experience for users during their rides, Ola Play also allows partners such as Apple Music, Sony LIV, AIB, TVF, Audio Compass and Fynd, to build a high quality interactive experience for users.
It is available to all Prime Play customers in Bengaluru, Mumbai and Delhi and will be rolled out to over 50,000 vehicles by March 2017.
About Arré:
Arré is India’s first multi-format, multi-genre digital media brand. Arré brings to India’s new-gen digital audiences a range of contextual storytelling and entertainment using video, audio, graphic-art and text. Founded by B. Saikumar, Ajay Chacko and Sanjay Ray Chaudhuri, Arré launched its website and social media offerings in early April 2016 with original content ranging from articles that explore sub-culture and popular culture to audio-dramas in partnership with Saavn, the first of which is Trial By Error | The Aarushi Files based on one of India’s most intriguing murder cases, doodles and illustrations that take a satirical look at the world and the socio-political environment, fiction shows like A.I.SHA | My Virtual Girlfriend that explores the dynamics of interplay between technology and relationships, I Don’t Watch TV which is a satirical sitcom series that explores the many unsaid dimensions of India’s over-the-top entertainment television industry and its protagonists. Arré has also launched the country’s first digital reality show based on a social experiment Arré Ho-Ja-Re-gender (an Israeli format), which explores what it takes for the sexes to literally be the other gender, a fiction web series Official Chukyagiri which is a slice-of-life dramedy about life in the corporate world viewed through the eyes of an intern and a comedy series The Adventures of Abbaas Mastaan which is a ‘fully-filmi’ series about two film students who set out to create a viral digital video. Arré has also collaborated with the Indian Express Group to launch a series of documentaries, the first one being a documentary on Pollution titled Death by Breath. It also put out a documentary on the violence towards children in Kashmir titled Kashmir’s Lost Children. Arré has been working with a range of advertisers to integrate their brands seamlessly into contextual storytelling and entertainment as well as with a range of Video platforms such as Yupp TV, SonyLiv, TF1 Xtra (a French based television and digital network), Vodafone Play etc. to market and distribute its content.
Arré is accessible at http://www.arre.co.in/ , Android App, IOS App
On Facebook at https://www.facebook.com/ArreIndia,
YouTube at https://www.youtube.com/c/ArreIndia,
Instagram at https://www.instagram.com/arrepics/,
Twitter @arretweets
For more information – reach Arré at contact@arre.co.in
About Ola:
Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 102 cities can book from over 500,000 vehicles across cabs, auto-rickshaws and taxis. Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. Please visit www.olacabs.com and www.olacabs.com/media for more information.