Over 3 lakh driver partners participated in India’s biggest driver partner engagement initiative, Ola Partners League (OPL)

Driver partners from Pune (Pune Peshwas) declared as winners of OPL; bumper prize winners felicitated by Irfan Pathan and Mandira Bedi 

• Driver partners from 7 key cities won 50,000+ prizes in the 6-week long competition
• Apart from playing virtual cricket, Ola tied up with leading cricket academies in the country to provide 3-month scholarships to children of driver partners

Pune, June 12, 2017: Ola, India’s most popular mobile app for transportation felicitated the winners of its virtual cricket gaming property, Ola Partners League (OPL) at a star-studded event in Pune. More than 3 lakh driver partners from 7 cities such as Bangalore, Mumbai, Kolkata, Delhi, Chennai, Hyderabad, and Pune participated in OPL, making it the biggest driver partner engagement initiative ever. The virtual cricket tournament allowed driver partners to earn runs basis the bookings completed and answering some simple fun questions, creating an encouraging a competitive environment. Ola’s driver partners won 50,000+ prizes worth Rs.10 crores in the 6-week long competition.

Vishal Kaul, COO at Ola said, “I am thrilled with the kind of response OPL has generated across cities. We saw over 3 lakh driver partners participate in this unique virtual cricket tournament, it was exciting to witness how they competed with each other in these 6 weeks, making OPL a grand success. As part of OPL, we also provided cricket scholarships to the kids of our driver partners; and we are so proud to play a role in building up the future of these young and talented kids who have been selected for the scholarships in some of the best cricket academies in the country.” He further added, “Our driver partners are the flag-bearers of our mission of building mobility for billion Indians. We are thus, committed to not only building a robust driver partner ecosystem, but also build a strong personal connect with the driver partners; and initiatives like OPL help in their holistic growth.”

Pune Peshwas emerged as the winners of OPL, with top driver partners from the city taking home bumper prizes such as Maruti Ciaz car, home theatres, and gold ornaments. OPL brand ambassadors Irfan Pathan and Mandira Bedi felicitated the winners at a glittering ceremony in Pune.

Irfan Pathan, Indian Cricketer and Brand Ambassador of OPL, said, “Associating with Ola has been a thrilling experience. Creating a virtual game of cricket and gamifying it by involving driver partners from various cities was certainly unique and I am so proud to be a part of something that worked towards strengthening the driver entrepreneur ecosystem in our country. I am glad that I will be associated with it in the form of training students at the Cricket Academy of Pathans and hope that these kids will become great cricketers in the future.”

Mandira Bedi, TV personality and Brand Ambassador of OPL said, “My heartiest congratulations to the winning team and all the other individual winner of OPL. This was indeed a unique initiative and I would like to congratulate Ola for doing something so engaging and rewarding for its driver partners. It is so fulfilling to be a part of something that has helped thousands of driver partners to grow both professionally and personally.”

Apart from the inter-city virtual gaming competition, Ola’s tie up with leading cricket academies in Bangalore, Mumbai, Delhi, Chennai, Kolkata, Hyderabad, and Pune extended OPL to the families of the driver partners. Children of the driver partners were selected to be trained at country’s best cricket academies under a 3-month scholarship by Ola.

About OPL:

Launched on 24 April, 2017, OPL is a national gamified contest exclusively for Ola’s driver partners. In this contest, partners score runs based on the number of bookings they complete. Additionally, partners were asked three daily questions that gave them 2 bonus runs for every correct answer. Driver partners were rewarded with attractive weekly prizes after they reached the magic figures of 100, 125,150 and 200 respectively with the winning team gaining eligibility to win bumper prizes like a Maruti Ciaz.

About Ola:

Founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, Ola (formerly Olacabs), is India’s most popular mobile app for personal transportation. Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent and quick service fulfilment. Ola is committed to its mission of building mobility for a billion people. Using the Ola mobile app, users across 110 cities can book from over 600,000 vehicles across cabs, auto-rickshaws and taxis.  Ola has also introduced a range of shared mobility services on its platform like Ola Shuttle and Ola Share for commute and ride-sharing respectively. The app is available on Windows, Android and iOS platforms. Please visit www.olacabs.com/media for more information.

For media queries:

Amit Nanchahal | +91 8130463737 | media@olacabs.com